MacWorld 2010 – Day at the Expo

 

Recession?  Despite Apple, Adobe and other vendors not being present and having only about half of the vendors (230 instead of 430)of the previous year, Macworld this year was fairly crowded (est attendance 26,000).  Held in the North Hall of Moscone, the expo took noticably less display space. Marquee speakers included Guy Kawasaki, Leo Laporte and David Pogue (whose Missing Manual series I recommend).

So what was hot this year?  Surprisingly, not much.  In one word, accessories, seemed to be the predominant focus.  With the hype of the soon to be released iPad, though there were none on display anywhere, there were lines of accessories available already.  For other Apple products, protective skins, touch gloves, speakers, cases and external batteries seemed like they were everywhere.  The expo, without the buzz of the Apple presence, seemed to be missing its soul.  Let’s see how this expo survives in the coming years.

Here’s a few walk-by shots taken with a point and shoot…